Use it smartly to further position yourself as an expert. Just pick something good enough, zoom in a little, or zoom out a little, then click “Save Photo”.īefore heading to the next section, let’s discuss the final element, your background image. I wouldn’t recommend wearing sunglasses and hiding your face on LinkedIn.Īsk yourself, what does your target audience expect from you? Are you supposed to be super professional? Or somewhere in the middle? How do you want to present yourself?ĭon’t overthink it though. Think of how you want to position yourself. ✅ “Helping Swimming Pool Contractors Increase Sales by 53% within 67 Days” ✅ “Car Insurance Lead Expert – Let Me Help You Consistently Double Your Contracts Signed Under 90 Days” ✅ “I Help Roofers to Get an Average of 5-7 New Clients Contracts Every Single Month” ⛔️ “Marketing Manager offering SEO Campaigns Worldwide for Only $30/mo” ⛔️ “Helping Small, Medium and Big Companies with SEO, AdWords, Website Design, Social Media Management, Video Editing, Event Management & Writing Novels for Team Members” So your headline is about THEM, and not about you. And they want to know how you can help them. Keep in mind that potential clients will be visiting your profile. The more specific you can be, the better. Make sure it’s catchy and instantly understandable what you do. The more people can learn about you when visiting your profile, the better they understand what you do and how you can help them. What do you want to be known for? What exactly is it you’re offering? The 3 most important parts to optimise are:īonus points for optimizing your About section as well. Before messaging people, you need to be clear on what you’re offering. Your LinkedIn profile is similar to your website. 8 Want me to look at your LinkedIn profile and recommend a strategy for you?.7 Overview of some leads coming in by following this process.6 Using your Social Selling Index (SSI). ![]()
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